Marketing Skill for Claude

A comprehensive Claude skill designed to help marketing teams plan, execute, and measure marketing campaigns across all channels.

Overview

This skill provides frameworks, templates, and best practices for:

Campaign Planning & Strategy - Structured approaches to campaign development
Content Creation - Copywriting guidelines and templates for all channels
Social Media Management - Platform-specific strategies and content calendars
Email Marketing - Email templates, sequences, and best practices
Analytics & Measurement - KPI frameworks and performance tracking
Brand Management - Brand guidelines and voice standards
Ready-to-Use Templates - Immediately applicable email, landing page, and content templates

File Structure

marketing-skill/
├── SKILL.md                          # Main skill file with overview & core workflows
├── reference/
│   ├── campaigns.md                  # Campaign planning frameworks
│   ├── content.md                    # Content creation & copywriting guidelines
│   ├── social_media.md               # Platform-specific social media strategies
│   ├── email.md                      # Email marketing guides & templates
│   ├── analytics.md                  # Analytics frameworks & KPI definitions
│   ├── brand.md                      # Brand guidelines & voice standards
│   └── templates.md                  # Ready-to-use marketing templates
├── scripts/
│   └── marketing_utils.py            # Utility script for campaign tracking & UTM generation
└── README.md                         # This file

Quick Start

1. For Campaign Planning

Start with SKILL.md → reference/campaigns.md

Use the campaign development template for structured planning
Choose a campaign type (product launch, lead generation, retention, awareness)
Define objectives, audience, strategy, and success metrics

2. For Content Creation

reference/content.md → reference/templates.md

Review copywriting fundamentals and templates
Select the right template for your channel/format
Customize with your specific messaging and offers

3. For Social Media

reference/social_media.md

Find platform-specific best practices (LinkedIn, Twitter, Facebook, Instagram, YouTube)
Use the campaign framework for social planning
Reference metrics and targets by platform

4. For Email Marketing

reference/email.md → reference/templates.md

Choose email type (welcome, newsletter, promotional, nurture, re-engagement)
Use ready-to-use email templates
Apply segmentation and A/B testing best practices

5. For Analytics & Measurement

reference/analytics.md

Map your campaign to the marketing funnel
Define KPIs and success metrics
Set up proper tracking with UTM parameters
Create measurement dashboards

6. For Brand Consistency

reference/brand.md

Review voice and tone guidelines
Check visual branding standards
Ensure consistency across campaigns

Using the Utility Script

Generate UTM Parameters

python scripts/marketing_utils.py generate_utm \
  --source "email" \
  --medium "newsletter" \
  --campaign "Q3_product_launch"

Build Tracking URLs

python scripts/marketing_utils.py build_url \
  --url "https://example.com/pricing" \
  --source "email" \
  --medium "newsletter" \
  --campaign "Q3_product_launch"

Validate Tracking URLs

python scripts/marketing_utils.py validate \
  --url "https://example.com/pricing?utm_source=email&utm_medium=newsletter&utm_campaign=Q3_product_launch"

Batch Generate Campaign URLs from CSV

python scripts/marketing_utils.py batch \
  --file campaigns.csv \
  --url "https://example.com/pricing" \
  --output tracking_urls.csv

CSV format for batch:

name,channel,content_type,variant
Q3_Product_Launch,email,newsletter,hero_image
Q3_Product_Launch,email,newsletter,button_v1
Q3_Product_Launch,linkedin,sponsored_content,

Key Concepts

Marketing Funnel

All content and campaigns map to one of these stages:

Awareness: Build reach and brand recognition
Consideration: Educate and build credibility
Decision: Drive conversions
Retention: Keep customers happy
Advocacy: Turn customers into promoters

Consistent Terminology

This skill uses consistent terminology throughout:

"Campaign" - coordinated marketing activities with unified messaging
"Channels" - distribution platforms (email, social, ads, blog, etc.)
"Target audience" - specific segments the campaign reaches
"Engagement rate" - percentage who interact with content
"Conversion" - desired action (signup, purchase, demo, etc.)
"CTR" - Click-through rate
"CAC" - Customer acquisition cost

Best Practices Applied

This skill follows the Claude skills best practices:

✓ Concise & Efficient - Focuses on essentials without unnecessary explanations ✓ Progressive Disclosure - Core content in SKILL.md, detailed information in reference files ✓ Domain-Organized - Content grouped by marketing function (campaigns, content, social, email, analytics, brand) ✓ One Level Deep - All references directly from SKILL.md for clarity ✓ Actionable Templates - Ready-to-use templates for immediate application ✓ Clear Workflows - Step-by-step processes for common marketing tasks ✓ Executable Utilities - Python script for deterministic campaign tracking setup ✓ Tested Patterns - Uses proven marketing frameworks and best practices

Customization Guide

For Your Company

Before using this skill, customize:

Brand Guidelines (reference/brand.md)
- Update brand voice and tone examples
- Add color palette and typography
- Update logo usage and style
Key Terminology (Throughout all files)
- Replace generic terms with your product/industry terminology
- Use consistent naming for your audience types
- Include your internal metrics and definitions
Audience Types (reference/campaigns.md)
- Define your specific customer personas
- List your key audience segments
- Add role-specific messaging guidance
Success Metrics (reference/analytics.md)
- Set realistic targets for your industry/company
- Define how you measure success
- Specify your key reporting metrics

Measurement & KPIs

See reference/analytics.md for:

Marketing funnel stages and metrics
Essential KPIs for leadership reporting
Channel-specific KPIs (paid ads, email, social, content)
Attribution modeling approaches
Dashboard and reporting templates

Common Marketing Workflows

Workflow: Launch a Product

Define campaign using reference/campaigns.md template
Plan content across channels using reference/social_media.md and reference/email.md
Create assets using reference/content.md and reference/templates.md
Set up tracking with scripts/marketing_utils.py
Define success metrics in reference/analytics.md
Execute and measure

Workflow: Generate Leads

Identify target audience in reference/campaigns.md
Choose lead magnet using reference/templates.md
Create landing page and forms
Plan email nurture sequence in reference/email.md
Set up conversion tracking
Monitor performance using KPIs in reference/analytics.md

Workflow: Build Brand Awareness

Define campaign strategy in reference/campaigns.md
Plan content themes using reference/content.md
Create social media calendar in reference/social_media.md
Generate content using reference/templates.md
Measure reach and engagement KPIs from reference/analytics.md

Troubleshooting

Issue: Marketing messages aren't resonating Solution: Review audience research in reference/campaigns.md, test different value propositions using reference/templates.md

Issue: Low email open rates Solution: Check subject line formulas in reference/email.md, test send times, review audience segmentation

Issue: Can't measure campaign impact Solution: Use UTM parameters from scripts/marketing_utils.py, implement conversion tracking in reference/analytics.md

Issue: Campaigns not converting Solution: Review funnel stages in reference/analytics.md, use offer templates in reference/templates.md, optimize CTA based on channel best practices

Support & Questions

Each reference file includes:

Best practices and proven frameworks
Common mistakes to avoid
Specific examples and templates
Implementation guidance

For questions about specific topics:

Campaign strategy: See reference/campaigns.md
Writing and messaging: See reference/content.md
Platform-specific tactics: See reference/social_media.md
Email mechanics: See reference/email.md
Measurement: See reference/analytics.md
Brand standards: See reference/brand.md

Version History

v1.0 - Initial release with core marketing functions
- Campaign planning frameworks
- Content creation guidelines
- Social media strategies for 5 platforms
- Email marketing templates and best practices
- Analytics frameworks and KPIs
- Brand guidelines template
- Ready-to-use templates for all channels
- Marketing utility script for UTM generation

License & Usage

This skill is designed for use with Claude AI. Adapt and customize for your organization's specific needs.

Last Updated: October 2025 Skill Version: 1.0 For Claude Models: Claude Opus 4.1, Claude Sonnet 4.5, Claude Haiku 4.5

executing-marketing-campaigns