Campaign Orchestrator — Prompt Recipes

Use these ready-made and combo prompts to drive the full 6-part crowdfunding workflow, phase by phase, with strict validation gates and clean handoffs. Replace placeholders like [PRODUCT_NAME], [PRICE], [ALLOWED_SKILLS] with your values.

Quick Start

• Run end-to-end with gates
  • "Run the full 6-part workflow for [PRODUCT_NAME] at [PRICE] using campaign-orchestrator. Enable skills: [ALLOWED_SKILLS]. Enforce validation gates at each phase and write outputs to each skill’s templates/*.md. Produce the phase status index in campaign-orchestrator/templates/orchestrator.md."

Part 1: Understanding the Market

• Persona + Competitor (strict)
  • "Execute Part 1 for [PRODUCT_NAME]. Ensure the persona dossier includes ≥20 Wants and ≥20 Anti-Goals and provides casual soundbites. For competitor intelligence, include direct quotes from 1-star reviews and an FAQ anxiety matrix. Save to Buyer Persona/templates/persona-dossier.md and competitor-analysis/templates/competitor-intelligence.md."
• Re-run with constraints
  • "Re-run persona to add missing emotional_drivers[] and expand voice_samples[]. Re-run competitor to add at least three 1-star quotes, then regenerate the market gaps."

Part 2: Product Detailing

• Product description + Positioning + MDS + Voice
  • "Generate detailed product description, positioning summary (CBBE), MDS, and the Golden Voice Prompt for [PRODUCT_NAME]. Save into:
    • detailed-product-description/templates/detailed-product-description.md
    • product-positioning-summary/templates/product-positioning-summary.md
    • mds-messaging-direction-summary/templates/mds.md
    • voice-and-tone/templates/voice-and-tone.md Enforce JSON keys: product{ name, price }, specs{ dimensions, materials }, cbbe{ ... }, handoff{ pitch, usp, objections, emotions }, voice{ tones[], persona, culture, lingo, emotions[] }."
• Tighten value logic
  • "Update Positioning Summary to refine points of difference and value logic. Keep CBBE structure intact and revalidate objections vs. credibility proof."

Part 3: Crafting Compelling Copy

• Campaign page copy
  • "Create conversion-optimized campaign page copy using persona, MDS, positioning, and voice. Follow sections: Above-the-fold, Old World, New World, Social Proof, Risk Reversal, Final Offer. Render into campaign-page-copy/templates/campaign-page-copy.md and include meta{ product, brand }."
• Pre-launch ads dossier
  • "Generate the pre-launch ad campaign dossier with 18 headlines and 21 body variants (per defined families). Save to pre-launch-ads/templates/ad-campaign-dossier.md. Include rationale for the Big Idea."

Part 4: Robust Email Strategy

• Welcome + Pre-launch + Launch
  • "Compose welcome, pre-launch, and launch email sequences using the Voice Prompt and MDS pitch. Save into:
    • welcome-email-sequence/templates/welcome-email-sequence.md (include meta and links)
    • pre-launch-email-sequence/templates/pre-launch-email-sequence.md (include schedule, segments, links)
    • launch-email-sequence/templates/launch-email-sequence.md (include schedule and vars)"
• Scheduling pass
  • "Validate and adjust all email schedules and CTAs to align with [LAUNCH_DATE_TIME] and VIP window logic. Re-render JSON schedules in each template."

Part 5: Campaign Messaging

• Page + Video
  • "Finalize campaign page copy and draft the video script with Hook, Problem, Mechanism, Proof, Offer, CTA. Save to:
    • campaign-page-copy/templates/campaign-page-copy.md
    • campaign-video-script/templates/campaign-video-script.md (ensure timing.total_seconds and cta)"
• Proof tightening
  • "Strengthen social proof: add credible quotes, media mentions, and a user count placeholder. Keep risk reversal FAQs specific and exhaustive."

Part 6: Continual Interest

• Live ads + PR
  • "Create live campaign ads variants (Discount, Live Now, Social Proof, Testimonial/PR, Ending Urgency) with dynamic tokens. Save to live-campaign-ads/templates/live-campaign-ads.md and include tokens{ funding_percent, backers, end_date, hours_left }."
  • "Draft the press release with headline, dateline, quotes, specs, pricing, availability, and media contact. Save to press-release-copy/templates/press-release-copy.md."

Combo Prompts

• Parts 1→2 consolidation
  • "Run Parts 1 and 2 in sequence for [PRODUCT_NAME]. After persona and competitor outputs finalize, generate product description, positioning, MDS, and voice. Enforce all required JSON keys for each output."
• Voice-driven copy sprint
  • "Using voice-and-tone and mds handoffs, produce the Campaign Page Copy and Pre-Launch Ads. Stop if MDS handoff.usp or pitch is missing and request a re-run of MDS with tighter constraints."
• Email sprint from positioning
  • "From Positioning Summary and MDS, generate all three email sequences. Ensure each template contains complete JSON scheduling and segment fields."
• Resume from Part 3
  • "Resume orchestration from Part 3 using all previously saved outputs. Validate gates for MDS (handoff.usp), Positioning (cbbe), and Voice (voice.tones). Continue through Part 6 and produce the status report."

Reporting & Validation

• Orchestrator status index
  • "Generate the phase-by-phase status report and outputs index into campaign-orchestrator/templates/orchestrator.md. Include paths for persona, competitor, product description, positioning, MDS, voice, campaign page, pre-launch ads, email sequences, video, live ads, and PR."
• Gate check only
  • "Run gate validation against all phases without regenerating content. List any missing JSON keys and indicate which upstream skills must be re-run."

Inputs & Allowed Skills

• Minimal inputs
  • "[PRODUCT_INPUTS]: Name, price, overview"
• Allowed skills example
  • "[ALLOWED_SKILLS]: buyer-persona-generator, competitor-analysis, detailed-product-description, product-positioning-summary, mds-messaging-direction-summary, voice-and-tone, pre-launch-ads, welcome-email-sequence, pre-launch-email-sequence, launch-email-sequence, campaign-page-copy, campaign-video-script, live-campaign-ads, press-release-copy"