SEO Site Audit

A Claude Code skill for website-level technical SEO audits with engineering-ready backlog.

Features

• Indexability & Canonicalization — robots.txt, sitemap.xml, canonical tags, redirects, 404s
• Development Environment Leak Detection — noindex meta tags, robots blocking, staging URLs
• Meta & Share Assets — Title, description, Open Graph, Twitter cards
• Structured Data — JSON-LD schemas (Organization, Article, Product, LocalBusiness, Event, Review, etc.)
• Information Architecture — Internal linking, hub/pillar structure, orphan pages, breadcrumbs
• Performance & Mobile — Core Web Vitals, mobile optimization checklist, accessibility

Usage

The skill activates when you mention:

• "Audit my website for SEO"
• "Technical SEO review"
• "Site-wide audit / improve indexing"
• robots.txt, sitemap, canonical, redirects, JSON-LD, Core Web Vitals

Outputs

1. Executive Summary — Top findings with P0/P1/P2 priorities
2. Assumptions & Inputs — What was analyzed
3. Findings by Theme — Organized by priority
4. Engineering Backlog — Actionable task table
5. Implementation Notes — Where fixes should land
6. Validation & Rollout Plan — Pre/post-launch checks

Files

seo-site-audit/
├── SKILL.md                              # Main skill definition
├── workflow.md                           # Detailed audit methodology
├── reference.md                          # Technical SEO reference
└── templates/
    ├── schema-snippets.md                # JSON-LD templates
    ├── nextjs-snippets.md                # Next.js implementation
    └── site-backlog-template.md          # Engineering backlog format

Acknowledgments

This skill was inspired by and incorporates ideas from:

• ramunasnognys/workflow-template/seo-specialist