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executing-marketing-campaigns

Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.

by davila7|Open Source

Marketing Skill for Claude

A comprehensive Claude skill designed to help marketing teams plan, execute, and measure marketing campaigns across all channels.

Overview

This skill provides frameworks, templates, and best practices for:

  • Campaign Planning & Strategy - Structured approaches to campaign development
  • Content Creation - Copywriting guidelines and templates for all channels
  • Social Media Management - Platform-specific strategies and content calendars
  • Email Marketing - Email templates, sequences, and best practices
  • Analytics & Measurement - KPI frameworks and performance tracking
  • Brand Management - Brand guidelines and voice standards
  • Ready-to-Use Templates - Immediately applicable email, landing page, and content templates

File Structure

marketing-skill/
├── SKILL.md                          # Main skill file with overview & core workflows
├── reference/
│   ├── campaigns.md                  # Campaign planning frameworks
│   ├── content.md                    # Content creation & copywriting guidelines
│   ├── social_media.md               # Platform-specific social media strategies
│   ├── email.md                      # Email marketing guides & templates
│   ├── analytics.md                  # Analytics frameworks & KPI definitions
│   ├── brand.md                      # Brand guidelines & voice standards
│   └── templates.md                  # Ready-to-use marketing templates
├── scripts/
│   └── marketing_utils.py            # Utility script for campaign tracking & UTM generation
└── README.md                         # This file

Quick Start

1. For Campaign Planning

Start with SKILL.md → reference/campaigns.md

  • Use the campaign development template for structured planning
  • Choose a campaign type (product launch, lead generation, retention, awareness)
  • Define objectives, audience, strategy, and success metrics

2. For Content Creation

reference/content.md → reference/templates.md

  • Review copywriting fundamentals and templates
  • Select the right template for your channel/format
  • Customize with your specific messaging and offers

3. For Social Media

reference/social_media.md

  • Find platform-specific best practices (LinkedIn, Twitter, Facebook, Instagram, YouTube)
  • Use the campaign framework for social planning
  • Reference metrics and targets by platform

4. For Email Marketing

reference/email.md → reference/templates.md

  • Choose email type (welcome, newsletter, promotional, nurture, re-engagement)
  • Use ready-to-use email templates
  • Apply segmentation and A/B testing best practices

5. For Analytics & Measurement

reference/analytics.md

  • Map your campaign to the marketing funnel
  • Define KPIs and success metrics
  • Set up proper tracking with UTM parameters
  • Create measurement dashboards

6. For Brand Consistency

reference/brand.md

  • Review voice and tone guidelines
  • Check visual branding standards
  • Ensure consistency across campaigns

Using the Utility Script

Generate UTM Parameters

python scripts/marketing_utils.py generate_utm \
  --source "email" \
  --medium "newsletter" \
  --campaign "Q3_product_launch"

Build Tracking URLs

python scripts/marketing_utils.py build_url \
  --url "https://example.com/pricing" \
  --source "email" \
  --medium "newsletter" \
  --campaign "Q3_product_launch"

Validate Tracking URLs

python scripts/marketing_utils.py validate \
  --url "https://example.com/pricing?utm_source=email&utm_medium=newsletter&utm_campaign=Q3_product_launch"

Batch Generate Campaign URLs from CSV

python scripts/marketing_utils.py batch \
  --file campaigns.csv \
  --url "https://example.com/pricing" \
  --output tracking_urls.csv

CSV format for batch:

name,channel,content_type,variant
Q3_Product_Launch,email,newsletter,hero_image
Q3_Product_Launch,email,newsletter,button_v1
Q3_Product_Launch,linkedin,sponsored_content,

Key Concepts

Marketing Funnel

All content and campaigns map to one of these stages:

  • Awareness: Build reach and brand recognition
  • Consideration: Educate and build credibility
  • Decision: Drive conversions
  • Retention: Keep customers happy
  • Advocacy: Turn customers into promoters

Consistent Terminology

This skill uses consistent terminology throughout:

  • "Campaign" - coordinated marketing activities with unified messaging
  • "Channels" - distribution platforms (email, social, ads, blog, etc.)
  • "Target audience" - specific segments the campaign reaches
  • "Engagement rate" - percentage who interact with content
  • "Conversion" - desired action (signup, purchase, demo, etc.)
  • "CTR" - Click-through rate
  • "CAC" - Customer acquisition cost

Best Practices Applied

This skill follows the Claude skills best practices:

✓ Concise & Efficient - Focuses on essentials without unnecessary explanations ✓ Progressive Disclosure - Core content in SKILL.md, detailed information in reference files ✓ Domain-Organized - Content grouped by marketing function (campaigns, content, social, email, analytics, brand) ✓ One Level Deep - All references directly from SKILL.md for clarity ✓ Actionable Templates - Ready-to-use templates for immediate application ✓ Clear Workflows - Step-by-step processes for common marketing tasks ✓ Executable Utilities - Python script for deterministic campaign tracking setup ✓ Tested Patterns - Uses proven marketing frameworks and best practices

Customization Guide

For Your Company

Before using this skill, customize:

  1. Brand Guidelines (reference/brand.md)

    • Update brand voice and tone examples
    • Add color palette and typography
    • Update logo usage and style

  2. Key Terminology (Throughout all files)

    • Replace generic terms with your product/industry terminology
    • Use consistent naming for your audience types
    • Include your internal metrics and definitions

  3. Audience Types (reference/campaigns.md)

    • Define your specific customer personas
    • List your key audience segments
    • Add role-specific messaging guidance

  4. Success Metrics (reference/analytics.md)

    • Set realistic targets for your industry/company
    • Define how you measure success
    • Specify your key reporting metrics

Measurement & KPIs

See reference/analytics.md for:

  • Marketing funnel stages and metrics
  • Essential KPIs for leadership reporting
  • Channel-specific KPIs (paid ads, email, social, content)
  • Attribution modeling approaches
  • Dashboard and reporting templates

Common Marketing Workflows

Workflow: Launch a Product

  1. Define campaign using reference/campaigns.md template
  2. Plan content across channels using reference/social_media.md and reference/email.md
  3. Create assets using reference/content.md and reference/templates.md
  4. Set up tracking with scripts/marketing_utils.py
  5. Define success metrics in reference/analytics.md
  6. Execute and measure

Workflow: Generate Leads

  1. Identify target audience in reference/campaigns.md
  2. Choose lead magnet using reference/templates.md
  3. Create landing page and forms
  4. Plan email nurture sequence in reference/email.md
  5. Set up conversion tracking
  6. Monitor performance using KPIs in reference/analytics.md

Workflow: Build Brand Awareness

  1. Define campaign strategy in reference/campaigns.md
  2. Plan content themes using reference/content.md
  3. Create social media calendar in reference/social_media.md
  4. Generate content using reference/templates.md
  5. Measure reach and engagement KPIs from reference/analytics.md

Troubleshooting

Issue: Marketing messages aren't resonating Solution: Review audience research in reference/campaigns.md, test different value propositions using reference/templates.md

Issue: Low email open rates Solution: Check subject line formulas in reference/email.md, test send times, review audience segmentation

Issue: Can't measure campaign impact Solution: Use UTM parameters from scripts/marketing_utils.py, implement conversion tracking in reference/analytics.md

Issue: Campaigns not converting Solution: Review funnel stages in reference/analytics.md, use offer templates in reference/templates.md, optimize CTA based on channel best practices

Support & Questions

Each reference file includes:

  • Best practices and proven frameworks
  • Common mistakes to avoid
  • Specific examples and templates
  • Implementation guidance

For questions about specific topics:

Version History

  • v1.0 - Initial release with core marketing functions
    • Campaign planning frameworks
    • Content creation guidelines
    • Social media strategies for 5 platforms
    • Email marketing templates and best practices
    • Analytics frameworks and KPIs
    • Brand guidelines template
    • Ready-to-use templates for all channels
    • Marketing utility script for UTM generation

License & Usage

This skill is designed for use with Claude AI. Adapt and customize for your organization's specific needs.

Last Updated: October 2025 Skill Version: 1.0 For Claude Models: Claude Opus 4.1, Claude Sonnet 4.5, Claude Haiku 4.5

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